Reduce Your Use For Good

The Rule

A few guidelines for changing the world.

Just like you, we at Direct Energy can’t wait to make a big difference. To be eligible to receive a $2,500 grant under our Reduce Your Use For Good program, be sure to carefully read and follow the rules and submission guidelines below.

By applying for a Reduce Your Use grant, all applicants agree to be bound by these Reduce Your Use Grant Program Guidelines and the decisions of Direct Energy, which are final and binding in all respects.

1. Reduce Your Use Grant Program. The Reduce Your Use Grant Program provides funding for Charitable organization (charity) – organizations that have a current and active 501(c)3 status (United States) or Registered Charitable Number (Canada)  to purchase energy-efficiency products and services. Grant recipients will receive a total grant of $2,500 for these products and services.

2. Eligibility. Classified organizations that have a current and active 501(c)3 status (United States) or Registered Charitable Number (Canada) by the Internal Revenue Service as 501(c)(3) tax-exempt nonprofit organizations in areas served by Direct Energy are eligible to apply.  Add

The following groups, programs and activities are not eligible for grant consideration:

  • Projects taking place outside of North America
  • Capital (bricks and mortar) or equipment campaigns
  • Political, fraternal or advocacy organizations
  • Third-party fundraisers or service clubs
  • Private foundations and private (i.e. fee-based schools)
  • Religious organizations – unless the project benefits the entire community
  • Endowment funds, memorials or advertising campaigns
  • Individual initiatives (i.e. fundraiser walks, trips or tours)
  • Golf tournaments, conferences or travel-related events

All determinations regarding applicant eligibility shall be made by Direct Energy  in its sole discretion.

3. How to Apply. Eligible institutions through their authorized representative must submit a video grant application online at Applicants must complete all of the required information (including EIN number or Registered Charitable Number, follow all posted instructions and submit their video prior to the official announcement by Direct Energy that up to $100,000 total grants have been reached. Direct Energy is not responsible for failure to receive applications due to transmission failures or technical failures of any kind, including, without limitation, malfunctioning of any network, hardware, or software, whether originating with sender, Direct Energy or Direct Energy’s online application administrator. All applications and videos shall become the property of Direct Energy, Direct Energy affinity organizations and select third party entities and none will be returned.  The information and proposals contained in your institution’s application may be used in accordance Direct Energy’s Privacy Policy [United States: Canada:].

Applications that do not meet the basic funding criteria will be disqualified.

4. Entry Restrictions.

  • One application per unique EIN number per county In the event multiple applications from a single EIN number are received only the first application will be considered.
  • According to Facebook’s terms and policies , applicant must be at least 13 years of age. If the applicant is under 13, someone else who is at least 13 years of age must enter on their behalf.

5. Selection Process. The Reduce Your Use Grant Program is administered by a committee of Direct Energy employees. This selection committee, in its sole discretion, will review the video applications and choose grant recipients based on the following criteria


  • The Inclusion of Direct Energy into the title of the video is required
  • Explanation of Charitable Mission
  • Video length must be at least 30 seconds and no longer than 2 minutes

Judging Criteria which is subject to opinions of Direct Energy employees:

  • Type of Community Impact (scale of 1 – 10)
  • Inclusion of Testimonials (yes or no?)
  • Creativity (scale of 1 – 10)

All applicants will be notified by [email] after the completion of the Reduce Your Use Grant program.  whether their video has been selected for inclusion in the grant program. At the conclusion of the contest all applicants will be provided with a list of grant recipients.

Direct Energy will award forty (40) grants at $2,500 USD each. We may receive many more applications than we can possibly award grants therefore, Direct Energy reserves the right to fund or to deny any grant proposal request in its sole discretion.

6. Grant Agreement; Publicity. Each applicant awarded a Reduce Your Use grant will receive a Grant Agreement by email. The Grant Agreement must be signed and returned within 14 calendar days to claim the grant award.  Any award not timely claimed will be returned to the grant pool. An award recipient may waive the right to receive a grant.

Under the terms of the Grant Agreement, your organization will be required to submit a final report six months after they are awarded their grant that describes, among other things, the estimated energy cost savings achieved and the number of people affected by the proposed energy-efficiency project.

As a condition of receiving the grant award, award recipients must abide by the terms of the Grant Agreement. Further, acceptance of the grant award constitutes the award recipient’s irrevocable consent to the publication or other use by Direct Energy and its licensees and select third parties of the award recipient’s name, trademarks or logo in any media, including the Internet, throughout the universe in perpetuity, for commercial, publicity, or promotional purposes related to the Reduce Your Use Grant Program, without limitation, review or approval, or compensation to award recipient. Award recipients are required to work with Direct Energy and share information about their organization including how the grant proceeds are being used and to assist  in the creation of awareness of the of the grant award through a number of avenues, including, but not limited to, our company website, media outreach and social media platforms.

In addition, by submitting an application, applicant grants Direct Energy a royalty-free and irrevocable license and right (but not the obligation) to broadcast, copy, edit, adapt, modify, reproduce, publish, create derivative works of, distribute, use or otherwise publicly display any or all of applicant’s application materials, or any portion thereof, in any manner or medium throughout the world in perpetuity, for commercial, publicity, or promotional purposes related to the Reduce Your Use Grant Program, and to license others to do so, without limitation, review or approval, or compensation to applicant.

7. Participation. By submitting its application, applicant agrees to be bound by these Guidelines and any decisions of Direct Energy or  any grant selection committee members or administrators selected by Direct Energy, are final and binding in all respects. Direct Energy reserves the right to disqualify applicants and/or award recipients who fail to follow the program procedures or Guidelines tamper with or otherwise abuse any aspect of this program as solely determined by Direct Energy.

8. Authorization. By submitting an application, the applicant represents and warrants that (i) the application is truthful and accurate, and (ii) the video is original and does not infringe the intellectual property, privacy or any other proprietary rights of any third party. Further, the person submitting the application on behalf of the applicant represents and warrants that he or she has the authority to bind or act as agent for  the applicant.

9. Indemnification. If Direct Energy’s use of your application materials causes Direct Energy to be subject to a claim by any third party, applicant agrees to indemnify, defend and hold harmless Direct Energy, and all persons acting by, through, under or in concert with Direct Energy, against any and all damages, costs, judgments and expenses (including reasonable attorney’s fees) which Direct Energy may incur as a result of the use of your application materials as authorized herein.

10. Questions. The Reduce Your Use Grant Program is administered by Direct Energy. Direct Energy will not be responsible for typographical, printing or other inadvertent errors in these Guidelines or in other materials or announcements relating to the program. If you have any questions, please contact